Social Media Marketing for Small Business
Social Media Marketing for Small Business Answers
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Social Media Marketing for Small Business Answers quiz 1
Question 1 of 4
“Content” refers to all of your organization’s stories, both online and off, and everything you produce to tell customers about your business. What does it include?
- blogs, websites, and social networks
- sales materials and email
- all of these answers
- videos and visuals
Question 2 of 4
Why would you pay to promote a post on Facebook when an organic post (unpaid update) reaches the people who liked your page just as well?
- Organic posts from an organization’s Facebook page no longer have the same reach without paid promotion. Facebook is a pay to play platform for brands.
- If you use video in an organic post, there’s no need to pay for it because Facebook favors video over text.
- Boosting a post guarantees that they’re at the top of a user’s newsfeed.
- When you pay to promote a post on Facebook, it automatically shows up on other websites a user visits.
Question 3 of 4
How does Pinterest most benefit social media marketing?
- Brand pins are treated the same as consumer pins, so you don’t need to advertise.
- You can set your pins to automatically disappear after 24 hours.
- The image you share on Pinterest points back to the original source, so it becomes a good driver of traffic for your website.
- Consumers set up stores that sell their collections and crafts.
Question 4 of 4
How would you define integrated marketing?
- It’s marketing that is ‘integral’ to your organization’s business goals.
- It means marketing with integrity and only the highest ethical standards.
- With integrated marketing all the parts of your marketing plan are designed to complement each other and create a consistent story that reaches your customers throughout the day.
- Integrated marketing is when you outsource all of your marketing initiatives to an agency or agencies.
Social Media Marketing for Small Business Answers quiz 2
Question 1 of 1
In a social media plan, the _ section includes taking an honest look at the business landscape and what things could stop you from achieving your goal.
- Tactics
- Goal
- Objective
- Strategic Considerations
Question 2 of 2
One common marketing tactic is when you compare two creative options to determine the one that performs best. What is this called?
- A/B test
- hashtag
- livestream video
- community manager
Social Media Marketing for Small Business Answers Final Exam
Question 1 of 8
Among the most important things to consider when developing your business’s social media plan is to _.
- work by yourself without input from others, so you can control the strategy entirely
- all of these answers
- pick the best channels and times to connect with your customers
- set soft metrics and goals
Question 2 of 8
The best way to set a goal and define your success with social media is with the number of “likes” your Facebook page is getting.
- TRUE
- FALSE
Question 3 of 8
_ refer(s) to the tactics for improving how your website or blog is discovered in search.
- Search engine optimization (SEO)
- Data visualization
- Mobile
- Keywords and tags
Question 4 of 8
What is true of a social media policy?
- It sets the tone of your business’ culture and online persona.
- all of these answers
- It should be straightforward and easy to understand, and include points like acceptable behavior and language in your community.
- It offers a code of conduct for the way your company will behave online.
These are Social Media Marketing for Small Business Answers
Question 5 of 8
What do you call private messaging between people or between organizations and their customers?
- Chat
- Dark mode
- Dark social
- Dark web
Question 6 of 8
Which of the following strategies represents how best to use social media to build relationships with your customers?
- First sell, then help.
- Use hard sells and pop-ups consistently on your site.
- Put your customer first, such as by thanking them with a Tweet or reposting some of their content.
- Upon a first interaction with a customer, send them a marketing message.
Question 7 of 8
What’s the secret to creating great content?
- Hiring an award-winning ad agency guarantees your content will be a success.
- Thinking about what you would want and then developing it because you know the market.
- Stepping into your customer’s shoes and figuring out how you can help them.
- Waiting to see what your competitors are doing and then copying their ideas.
Question 8 of 8
To better understand the current landscape of prospective customers, the first step is to _.
- use Google to find the best content management systems for organizing prospects
- none of these answers
- listen to the conversations your customers and prospects are having and understand what they’re looking for
- frequently post content to the social media sites where your prospective customers spend the most time
These are Social Media Marketing for Small Business Answers
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