AI in Marketing Nptel Week 7 Assignment Answers
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AI in Marketing Nptel Week 7 Assignment Answers (Jan-Apr 2025)
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Que1. What is the primary focus of brand flagship platforms?
a) Facilitating discrete transactions
b) Offering a broad product range
c) Creating versatile interactions and cocreating value
d) Reducing search costs
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Que2. Which of the following is NOT a building block of brand platforms?
a) Transaction Block
b) Community Block
c) Inspiration Block
d) Distribution Block
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Que3. What is the definition of value in marketing?
a) The total cost of a product
b) The perceived benefits minus the perceived costs
c) The price of a product
d) The quality of a product
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Que4. Which AI-based technique is used to create and fine-tune propensity models?
a) Predictive analytics
b) Machine learning
c) Propensity modeling
d) Generative design
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Que5. Which of the following is NOT a limitation in providing personalized customer experience?
a) Product-first company setup
b) Lack of advanced analytics integration
c) Manual content creation
d) Insufficient marketing budget
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Que6. What rule is mentioned regarding the effort required for digital transformation?
a) 80/10/10 rule
b) 70/20/10 rule
c) 60/30/10 rule
d) 50/30/20 rule
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Que7. What is the first requirement for building an intelligent experience engine?
a) Reimagine the end-to-end experience
b) Connect data signals and insights
c) Activate the experience across channels
d) Test relentlessly
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Que8. What is hyper-personalization?
a) A basic form of customer segmentation
b) The use of AI to create generic marketing campaigns
c) The most advanced way brands can tailor their marketing to individual customers
d) A method to reduce marketing costs
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Que9. What is the primary difference between personalization and hyper-personalization?
a) Personalization uses demographic data, while hyper-personalization uses psychographic data.
b) Personalization targets groups, while hyper-personalization targets individuals.
c) Personalization is based on past behavior, while hyper-personalization is based on real-time data.
d) Personalization uses AI, while hyper-personalization does not.
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Que10. What is a key element of hyper-personalization?
a) Mass media advertising
b) Static pricing
c) Understanding the consumer
d) Generalized content
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AI in Marketing Nptel Week 7 Assignment Answers
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AI in Marketing Nptel Week 7 Assignment Answers