AI in Marketing Nptel Week 9 Assignment Answers
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AI in Marketing Nptel Week 9 Assignment Answers (Jan-Apr 2025)
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1) What is the primary focus of AMAS (Adaptive Multi-Agents System)?
a) Determining the optimal price
b) Solving complex optimization problems
c) Managing customer relationships
d) Enhancing product feature
2) What is one of the risks mentioned in dynamic deal scoring?
a) Overestimating customer demand
b) Treating it as an IT project
c) Ignoring competitor pricing
d) Focusing solely on revenue
3) What is one of the psychological impacts of algorithmic pricing?
a) Increased customer loyalty
b) Activation of pain centers in the brain
c) Enhanced brand reputation
d) Reduced price sensitivity
4) What is one of the recommendations to overcome the pitfalls of algorithmic pricing?
a) Increase prices universally
b) Designate a price algorithm owner
c) Reduce the use of algorithms
d) Ignore customer feedback
5) Which of the following is NOT one of the three questions to reduce the negative social impact of pricing strategy?
a) What am I selling?
b) Who am I selling to?
c) How am I selling?
d) When am I selling?
6) What is one of the three questions to reduce the negative social impact of pricing strategy?
a) How much profit can we make?
b) What am I selling, and can these prices impede access to essential products?
c) How can we increase market share?
d) What are our competitors’ prices?
7) Which technology did Zomato use in its personalized ad campaign featuring Hrithik Roshan?
a) Augmented Reality
b) Virtual Reality
c) Deepfake technology
d) Blockchain
8) What is the main benefit of using AI for ad performance analysis?
a) Reducing the number of ads
b) Automating the creation of ads
c) Making smart decisions based on data
d) Increasing the cost of ads
9) Which problem does the multi-armed bandit exemplify in machine learning?
a) Overfitting
b) Underfitting
c) Exploration-Exploitation Tradeoff
d) Data Imbalance
10) What is a significant obstacle in using AI for advertising?
a) Lack of creativity
b) Weak IT infrastructure
c) High cost of AI tools
d) Limited advertising channels
AI in Marketing Nptel Week 9 Assignment Answers
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AI in Marketing Nptel Week 9 Assignment Answers