AI in Marketing Nptel Week 11 Assignment Answers
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AI in Marketing Nptel Week 11 Assignment Answers (Jan-Apr 2025)
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1. What is the first step in market logistics planning?
a) Developing operational excellence
b) Deciding on the company’s value proposition
c) Implementing the solution
d) Selecting the best channel design
2. Which technology is referred to as Logistics-as-a-Service (LaaS)?
a) Big data
b) Cloud logistics
c) Blockchain
d) Internet of Things
3. What is a hybrid marketing channel?
a) Direct selling to customers
b) Using only online platforms for sales
c) A single firm using multiple channels to reach customers
d) Selling through physical stores only
4. Which technology is used for predictive maintenance in logistics?
a) Blockchain
b) Virtual Reality
c) Augmented Reality
d) Machine Learning
5. What role does AI play in omnichannel marketing according to the document?
a) Only automating repetitive tasks
b) Reducing the number of marketing channels
c) Increasing product prices
d) Personalizing and optimizing the customer experience
6. What technology is used to create unique digital assets in the metaverse?
a) Augmented reality
b) Virtual reality
c) Blockchain
d) Artificial intelligence
7. Which AI-powered solution helps distributors sell more and improve productivity?
a) H2O.ai
b) Proton AI
c) Amazon Robotics
d) Microsoft Dynamics 365
8. What is the primary focus of omnichannel marketing?
a) Focusing on online sales only
b) Reducing marketing costs
c) Selling products on multiple channels
d) Providing seamless customer experiences across all channels
9. What is the primary focus of Logistics Industry 4.0?
a) Increasing manual operations
b) Enhancing data-driven insights
c) Reducing the number of warehouses
d) Reducing labor costs
10. What is a digital persona in the context of the metaverse?
a) A digital representation of a user’s personal information
b) A social media profile
c) An online shopping account
d) A virtual reality game character
AI in Marketing Nptel Week 11 Assignment Answers
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AI in Marketing Nptel Week 11 Assignment Answers