AI in Marketing Nptel Week 10 Assignment Answers
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AI in Marketing Nptel Week 10 Assignment Answers (Jan-Apr 2025)
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1. What can AI do to help PR professionals during crises?
a. Monitor and evaluate public sentiment
b. Create fake news
c. Increase advertising costs
d. Reduce media coverage
2. What effect does AI have on promotional planning complexity?
a. Reduces complexity
b. Has no effect
c. Makes it unpredictable
d. Increases complexity
3. Which AI technique is known for its heuristic origins and development?
a. Artificial Neural Network (ANN)
b. Natural Language Processing (NLP)
c. Support Vector Machines (SVM)
d. Machine Learning (ML)
4. What is one of the distinctive qualities of public relations (PR)?
a. High Cost
b. Limited Reach
c. High Credibility
d. Low Engagement
5. What is a common application of Support Vector Machines (SVM) in sales?
a. Real-time analyses
b. Text analysis of emails
c. Predictive modeling
d. Handwriting recognition
6. What is the Sales Success Matrix used for?
a. Determining AI solutions for sales organizations
b. Identifying customer preferences
c. Reducing sales costs
d. Enhancing job satisfaction
7. What is the primary goal of data enrichment in sales?
a. Enhancing job satisfaction
b. Automating sales tasks
c. Creating a comprehensive understanding of a prospect
d. Reducing administrative tasks
8. What is one of the advantages of using AI in direct marketing mentioned in the document?
a. Increased physical store visits
b. Enhanced customer personalization
c. Reduced product costs
d. Lowered employee turnover
9. Which theory explains the value of leveraging influencers’ follower networks?
a. Social Capital Theory
b. Social Learning Theory
c. Cognitive Dissonance Theory
d. Network Theory
10. What is a key benefit of AI influencer marketing mentioned in the document?
a. Increasing product prices
b. Reducing marketing costs
c. Decreasing campaign duration
d. Enhancing targeting precision
AI in Marketing Nptel Week 10 Assignment Answers
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AI in Marketing Nptel Week 10 Assignment Answers