AI in Marketing Nptel Week 6 Assignment Answers
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AI in Marketing Nptel Week 6 Assignment Answers (Jan-Apr 2025)
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- What is the primary role of Mechanical AI in brand standardization?
a) To analyze customer sentiments and provide emotional insights
b) To process unstructured data for personalized recommendations
c) To automate repetitive and routine tasks ensuring consistency
d) To establish long-term customer relationships through emotional interactions
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- Which of the following is a significant limitation of Feeling AI in branding?
a) It often provides biased recommendations due to lack of neutrality
b) It struggles to automate repetitive tasks efficiently
c) It fails to integrate multiple sources of data autonomously
d) It cannot accurately recognize and respond to the full spectrum of human emotions
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AI in Marketing Nptel Week 6 Assignment Answers
- What is the primary advantage of networks that firms must pay attention to?
a) Ability to create direct consumer relationships
b) Simplification of supply chain operations
c) Exponential value growth through the network effect
d) Enhanced product innovation and design
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- A hybrid network combines which two primary business models?
a) Pure network platform and supplier ownership
b) Direct sales and subscription services
c) Independent operations and group-forming structures
d) Media content delivery and customer data analysis
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- How does the autonomy characteristic of IATs contribute to competitive advantage in marketing?
a) By enabling brands to identify and focus exclusively on their most profitable segments
b) By replacing human managers’ decisions with completely independent decisions
c) By creating and testing coalitions and strategies without traditional limitations
d) By automating repetitive tasks and reducing human errors in product development
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AI in Marketing Nptel Week 6 Assignment Answers
- What generational preference has led to the rise of the sharing economy and subscription-based business models?
a) Generation Y’s prioritization of experience over ownership
b) Generation X’s focus on experiential and digital-first approaches
c) Baby Boomers’ preference for ownership and asset accumulation
d) Generation Z’s inclination toward hyper-personalized product offerings
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- What is the premise of Customer-Based Brand Equity (CBBE)?
a) Consumer loyalty is determined by the organization’s use of AI technologies
b) CBBE focuses exclusively on the product’s features and competitive positioning
c) The brand value lies in its market share and profitability metrics
d) Brand equity arises from consumer responses shaped by brand knowledge
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- How does AI influence “Brand Associations” within the facets of Brand Equity?
a) By using content-based filtering to generate the most popular product recommendations
b) By tailoring recommendations through collaborative filtering to align with user preferences
c) By automatically curating promotional campaigns that target all demographic groups equally
d) By differentiating features, benefits, and values to create relevance and enhance purchase intent
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- What is the primary objective of brand anthropomorphism using AI?
a) To replace human employees entirely in customer service roles
b) To increase operational efficiency through automated systems
c) To give brands human-like characteristics for deeper consumer connections
d) To create a consistent user interface across all platforms
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- Why is the concept of empathy critical for consumer acceptance of AI devices?
a) Empathy ensures that AI replaces human employees seamlessly
b) It bridges the gap between technical functionality and emotional connection
c) It allows AI devices to process data with minimal human intervention
d) Empathy allows AI to increase operational speed and accuracy
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AI in Marketing Nptel Week 6 Assignment Answers
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AI in Marketing Nptel Week 6 Assignment Answers