AI in Marketing Nptel Week 5 Assignment Answers
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AI in Marketing Nptel Week 5 Assignment Answers (Jan-Apr 2025)
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1. How does the Retention Journey differ from the Defection Journey in the modern consumer landscape?
A) Retention focuses on cost-switching barriers, while Defection focuses on active loyalty.
B) Retention leads consumers to abandon a brand, while Defection ensures repeat purchases.
C) Retention promotes active opposition, while Defection promotes passive loyalty.
D) Retention skips competitor research, while Defection re-evaluates previous purchase alternatives.
2. A consumer subscribes to a meal preparation service and has become reliant on its automated delivery process. What aspect of the subscription journey does this represent?
A) Cognitive and Behavioral Dependency
B) Connection Creation Stage
C) Moment-of-Truth Activity
D) Repeat Post-Engagement Activities
3. What is one of the key ways AI enhances the customer experience in retail shopping, as illustrated by “smart mirrors”?
A) Enabling one-click reordering of previous purchases.
B) Offering customized insights like fit and wardrobe suggestions.
C) Providing product recommendations based on purchase history.
D) Tracking inventory levels in real time.
4. A global hospitality brand uses AI to integrate customer itinerary data into service agent dashboards for real-time problem-solving and upselling. This scenario exemplifies:
A) AI-driven customer segmentation.
B) Integrated machine-human collaboration.
C) Predictive analytics in marketing.
D) Siloed contact center operations.
5. A skincare brand uses real-time data to offer unique product recommendations and discounts to individual customers. Which personalization approach does this exemplify?
A) Hyper-personalization.
B) Mass customization.
C) Psychographic profiling.
D) Rule-based segmentation.
AI in Marketing Nptel Week 5 Assignment Answers (Jan-Apr 2025)
6. Which of the following is a critical component for achieving personalization at scale?
A) Integration of data discovery, decision-making, and content distribution.
B) Limiting data collection to first-party sources.
C) Manual processes for segment-based advertising.
D) Static data models for customer profiling.
7. How can customer journey orchestration improve cross-departmental efficiency within an organization?
A) By automating customer interactions without requiring human intervention.
B) By centralizing all customer queries into a single channel to streamline responses.
C) By focusing solely on marketing campaigns without involving sales or support teams.
D) By providing real-time synchronization of customer data across teams for coordinated decision-making.
8. What key challenge is highlighted regarding the implementation of customer journey orchestration platforms?
A) High startup costs and the complexity of aligning departmental goals with overarching strategies.
B) Lack of automation capabilities for resolving customer queries.
C) Limited access to customer data due to regulatory constraints.
D) Over-reliance on third-party tools without in-house expertise.
9. Which of the following best describes the role of behavioral realism in avatar design?
A) It ensures that avatars have a human-like appearance to enhance user engagement.
B) It focuses on creating avatars with static but appealing visual representations.
C) It involves avatars’ ability to exhibit natural interactions using both verbal and nonverbal communication.
D) It measures users’ perceptions of how intelligent an avatar appears based on its design.
10. A company uses an avatar in their virtual store that mimics users’ facial expressions and adjusts its tone during interactions. Which design element is primarily being utilized to enhance user engagement?
A) Communication Modality
B) Controlling Entity
C) Response Type
D) Social Content
AI in Marketing Nptel Week 5 Assignment Answers
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