AI in Marketing Nptel Week 1 Assignment Answers
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AI in Marketing Nptel Week 1 Assignment Answers
Que. 1) What was one of the primary objectives of Marketing 1.0 during the Industrial Revolution?
a) To focus on customer emotions and values
b) To create co-existence between humans and technology
c) To emphasize the functional aspects of products to meet immediate customer needs
d) To leverage Web 2.0 tools for customer engagement
Answer: Updating soon (in progress)
Que. 2) Which of the following best describes the role of Marketing 3.0 in addressing globalization and technology?
a) Focusing on customer segmentation through traditional channels
b) Enhancing customer relationships via unidirectional communication
c) Changing consumer lives by blending creative society ideals with technological innovations
d) Promoting functional benefits of products through mass advertising
Answer: Updating soon (in progress)
Que. 3) CarMax utilized AI to create a seamless omnichannel experience. Which of the following best illustrates this transformation?
a) Developing a single customer interaction channel to minimize complexities
b) Implementing contactless car delivery options during the pandemic
c) Focusing exclusively on in-store sales to improve customer trust
d) Introducing manual processes to ensure accuracy in customer interactions
Answer: Updating soon (in progress)
Que. 4) In the categorization of AI, why are systems like Alexa and Google’s AlphaGo classified as Weak AI?
a) They are incapable of solving problems independently
b) They are limited to specific tasks within predefined functions
c) They lack the ability to interact with users in real-time
d) They focus solely on gaming and entertainment applications
Answer: Updating soon (in progress)
Que. 5) How does representation learning differ from classical machine learning in customer segmentation?
a) It uses fewer data features compared to classical machine learning
b) It requires explicit human input for all features and patterns
c) It automates feature extraction and maps abstract features without prior knowledge
d) It focuses only on clustering based on predefined categories
Answer: Updating soon (in progress)
These are AI in Marketing Nptel Week 1 Assignment Answers
Que. 6) Which of the following applications best demonstrates the use of Deep Learning in marketing?
a) Using predefined rules for customer segmentation
b) Translating customer queries into actionable insights using neural networks
c) Creating decision trees for advertising campaigns
d) Automating inventory management with basic robotic systems
Answer: Updating soon (in progress)
Que. 7) What is the primary purpose of a Decision Tree in supervised learning?
a) To create clusters of data points with similar attributes
b) To predict outcomes by classifying data based on attribute selection measures
c) To separate data using hyperplanes
d) To calculate probabilistic relationships between variables
Answer: Updating soon (in progress)
Que. 8) Which feature distinguishes Random Forest from a single Decision Tree?
a) It uses probabilistic methods to classify data points
b) It combines multiple Decision Trees to improve accuracy and reduce overfitting
c) It relies on clustering data points using centroids
d) It separates data points using the maximum margin hyperplane
Answer: Updating soon (in progress)
Que. 9) Why is Thinking AI particularly suited for personalization in marketing?
a) It uses pre-defined rules to analyze customer behavior
b) It processes unstructured data to discover patterns for personalized recommendations
c) It captures emotional responses to enhance customer interactions
d) It automates routine decision-making tasks for efficiency
Answer: Updating soon (in progress)
Que. 10) A company wants to implement AI for customer retention through personalized relationships. Which type of AI would be most effective?
a) Mechanical AI
b) Thinking AI
c) Feeling AI
d) Supervised AI
Answer: Updating soon (in progress)
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These are AI in Marketing Nptel Week 1 Assignment Answers
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