AI in Marketing Nptel Week 4 Assignment Answers
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AI in Marketing Nptel Week 4 Assignment Answers (Jan-Apr 2025)
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Q1. FrankMatt uses AI to analyze customer reviews and social media conversations. Which AI technique is primarily leveraged for such tasks?
a) Facial recognition
b) Natural language processing (NLP)
c) Sentiment mapping
d) Predictive analytics
Q2. What is the key difference between traditional customer journey approaches and the modern customer journey?
a) Traditional approaches focus on multiple touchpoints, while modern approaches are linear.
b) Traditional approaches are digital-first, while modern approaches focus on in-store experiences.
c) Traditional approaches focus on the corporate perspective, while modern approaches place customers at the center.
d) Traditional approaches prioritize consumer feedback, while modern approaches focus on automation.
Q3. How can AI-powered chatbots improve the “Evaluation of Alternatives” process?
a) By providing customized product options and resolving queries in real time
b) By limiting consumer preferences to a single category
c) By generating only generic product recommendations
d) By eliminating the need for online reviews and feedback
Q4. What is the primary role of marketing research according to the American Marketing Association?
a) Linking consumers, customers, and the public to marketers through information
b) Enhancing customer satisfaction through surveys
c) Automating product launches using AI tools
d) Reducing marketing costs through predictive analysis
Q5. How has AI revolutionized qualitative market research?
a) By replacing focus groups with predictive models
b) By automating the collection and analysis of customer sentiment across multiple touchpoints
c) By eliminating the need for in-depth customer interviews
d) By reducing data collection methods to single-channel approaches
Q6. According to Philip Kotler, what is consumer behavior?
a) The study of consumer satisfaction levels across different industries
b) A statistical approach to measure market share and penetration
c) A psychological analysis of consumer preferences for specific brands
d) The study of how individuals, groups, and organizations select, buy, use, and dispose of offerings to satisfy their needs and wants
Q7. Amazon’s Anticipatory Shipping is an example of which AI application in consumer decision-making?
a) AI in Problem Identification
b) AI in Information Search
c) AI in Post-Purchase Decision
d) AI in Evaluation of Alternatives
Q8. How does AI enhance post-purchase decisions for customers?
a) By monitoring customer satisfaction and responding to queries through chatbots
b) By limiting the number of purchase options available
c) By providing automated pricing updates
d) By directly altering customer reviews
Q9. What is a key challenge AI faces in replacing human market researchers?
a) Automating data segmentation and predictive analytics
b) Ensuring the ethical use of consumer data
c) Contextualizing and interpreting complex cultural influences
d) Reducing the time required for market analysis
Q10. How can AI tools influence customer perception in marketing?
a) By ensuring customers only see positive reviews online
b) By analyzing and adjusting stimuli to capture customer attention effectively
c) By controlling physical stimuli in retail environments
d) By implementing automatic discounts based on customer feedback
AI in Marketing Nptel Week 4 Assignment Answers
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