1) _______________ refers to the decision-making process by which organisations establish the need for purchased products and services and identify, evaluate, and choose among alternative brands and suppliers.
a) Organizational Producing b) Organizational Consuming c) Organisational Buying d) None of the above
6) _________________ encompasses those entities who are directly or indirectly connected with the organisational buying decisions and perform their specific roles.
a) Buying Corners b) Buying Centres c) Buying Lanes d) None of the above
9) _______________ is the branch of consumer research that is mainly concerned with understanding the act of consumption itself rather than the act of buying (i.e., consumer decision-making).
a) Realism b) Interpretivism c) Unrealism d) Subjectivity
