Business Analytics: Marketing Data

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Business Analytics Marketing Data Linkedin Answers

Course Link: https://www.linkedin.com/learning/business-analytics-marketing-data/gaining-marketing-insights

Business Analytics Marketing Data Linkedin Answers Quiz 1

Question 1 of 1
Which marketing tool tracks data and helps you understand how potential customers are interacting with your website?

  • Amazon Web Services
  • Tableau
  • Google Analytics 🗸
  • Power BI

Business Analytics Marketing Data Linkedin Answers Quiz 2

Question 1 of 3
Metrics, such as the time spent on a web page and the number of page visits, are _ goals.

  • event
  • engagement 🗸
  • destination
  • strategic

Question 2 of 3
A _ is a collection of data visualization tools that provides the ability to drill down into the data with just a mouse click.

  • pivot chart
  • dashboard 🗸
  • VBA automated script
  • VLOOKUP function

Question 3 of 3
Which data analysis tool transforms raw data into infographics that identify trends?

  • Excel
  • integrated pivot charts
  • VBA
  • Power BI 🗸

Business Analytics Marketing Data Linkedin Answers Quiz 3

Question 1 of 2
In this case study, the highest revenue in North Carolina is generated by customers using which type of device?

  • a mobile device
  • a desktop computer 🗸
  • a tablet
  • a telephone

Question 2 of 2
The website metrics of a flower delivery business show that a large amount of people are watching a video on the site, yet sales have not increased. This is an example of which type of metric?

  • integrated
  • vanity 🗸
  • baseline
  • trending

Business Analytics Marketing Data Linkedin Answers Quiz 4

Question 1 of 4
The tree map shows which customer segment in the customer list is generating the most unique clicks?

  • target demographic
  • customer rewards program member
  • master 🗸
  • returning customer

Question 2 of 4
To format the click-through rate and open rate KPIs correctly, the aggregation needs to change from _ to _.

  • count; median
  • sum; average 🗸
  • total; count
  • percentile; sum

Question 3 of 4
When creating a dashboard, which Tableau option makes the visualizations active and clickable?

  • Refresh
  • Analyze
  • Sort
  • Filter 🗸

Question 4 of 4
What is the default display type for Tableau data?

  • tree map
  • line graph
  • text box 🗸
  • bar chart

Business Analytics Marketing Data Linkedin Answers Quiz 5

Question 1 of 2
What is the name of the subreddit for marketing professionals that has over 200,000 members?

  • r/marketing 🗸
  • pro/marketing
  • reddit/marketing
  • sub/marketing

Question 2 of 2
Tableau _ is the free version of Tableau.

  • Desktop
  • Prep
  • Public 🗸
  • Online

Business Analytics Marketing Data Linkedin Answers FINAL EXAM

Question 1 of 8
Paid advertisements and email marketing fall under which category of marketing data?

  • lead generation 🗸
  • website
  • social media
  • advertising

Question 2 of 8
Which type of goals are commonly tracked with e-commerce websites and are used to understand buyer paths?

  • event
  • destination 🗸
  • engagement
  • strategic

Question 3 of 8
A ski resort in Vermont has a seasonal sales trend. Which visualization tool should the business use to show when marketing dollars are spent?

  • a geo map
  • a bar chart
  • a scatterplot
  • a line graph 🗸

Question 4 of 8
What can be determined by studying marketing data?

  • who should run the marketing department
  • which marketing channels are the most effective 🗸
  • how much to spend on a marketing campaign
  • why Facebook ads are more valuable than LinkedIn ads

Question 5 of 8
What is the most common type of analytics?

  • descriptive 🗸
  • predictive
  • historical
  • prescriptive

Question 6 of 8
A solid reporting infrastructure provides _.

  • the ability to do ad hoc analysis
  • insight into an individual campaign
  • day-to-day analysis of trends
  • the opportunity to optimize the organization 🗸

Question 7 of 8
What is considered an external data source?

  • cost data
  • sales data
  • competitive intelligence data 🗸
  • marketing data

Question 8 of 8
Which YouTube channel shows marketing analytics lectures and software tutorials?

  • Analytics Tutorials
  • Marketing 101
  • Analytics University 🗸
  • The Marketing Classroom

More Answers From LinkedIn Learning: Click Here

Business Analytics Marketing Data Linkedin Answers
Business Analytics Marketing Data Linkedin Answers

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