Business Analytics: Marketing Data
Business Analytics Marketing Data Linkedin Answers
Course Link: https://www.linkedin.com/learning/business-analytics-marketing-data/gaining-marketing-insights
Business Analytics Marketing Data Linkedin Answers Quiz 1
Question 1 of 1
Which marketing tool tracks data and helps you understand how potential customers are interacting with your website?
- Amazon Web Services
- Google Analytics 🗸
- Power BI
Business Analytics Marketing Data Linkedin Answers Quiz 2
Question 1 of 3
Metrics, such as the time spent on a web page and the number of page visits, are _ goals.
- engagement 🗸
Question 2 of 3
A _ is a collection of data visualization tools that provides the ability to drill down into the data with just a mouse click.
- pivot chart
- dashboard 🗸
- VBA automated script
- VLOOKUP function
Question 3 of 3
Which data analysis tool transforms raw data into infographics that identify trends?
- integrated pivot charts
- Power BI 🗸
Business Analytics Marketing Data Linkedin Answers Quiz 3
Question 1 of 2
In this case study, the highest revenue in North Carolina is generated by customers using which type of device?
- a mobile device
- a desktop computer 🗸
- a tablet
- a telephone
Question 2 of 2
The website metrics of a flower delivery business show that a large amount of people are watching a video on the site, yet sales have not increased. This is an example of which type of metric?
- vanity 🗸
Business Analytics Marketing Data Linkedin Answers Quiz 4
Question 1 of 4
The tree map shows which customer segment in the customer list is generating the most unique clicks?
- target demographic
- customer rewards program member
- master 🗸
- returning customer
Question 2 of 4
To format the click-through rate and open rate KPIs correctly, the aggregation needs to change from _ to _.
- count; median
- sum; average 🗸
- total; count
- percentile; sum
Question 3 of 4
When creating a dashboard, which Tableau option makes the visualizations active and clickable?
- Filter 🗸
Question 4 of 4
What is the default display type for Tableau data?
- tree map
- line graph
- text box 🗸
- bar chart
Business Analytics Marketing Data Linkedin Answers Quiz 5
Question 1 of 2
What is the name of the subreddit for marketing professionals that has over 200,000 members?
- r/marketing 🗸
Question 2 of 2
Tableau _ is the free version of Tableau.
- Public 🗸
Business Analytics Marketing Data Linkedin Answers FINAL EXAM
Question 1 of 8
Paid advertisements and email marketing fall under which category of marketing data?
- lead generation 🗸
- social media
Question 2 of 8
Which type of goals are commonly tracked with e-commerce websites and are used to understand buyer paths?
- destination 🗸
Question 3 of 8
A ski resort in Vermont has a seasonal sales trend. Which visualization tool should the business use to show when marketing dollars are spent?
- a geo map
- a bar chart
- a scatterplot
- a line graph 🗸
Question 4 of 8
What can be determined by studying marketing data?
- who should run the marketing department
- which marketing channels are the most effective 🗸
- how much to spend on a marketing campaign
- why Facebook ads are more valuable than LinkedIn ads
Question 5 of 8
What is the most common type of analytics?
- descriptive 🗸
Question 6 of 8
A solid reporting infrastructure provides _.
- the ability to do ad hoc analysis
- insight into an individual campaign
- day-to-day analysis of trends
- the opportunity to optimize the organization 🗸
Question 7 of 8
What is considered an external data source?
- cost data
- sales data
- competitive intelligence data 🗸
- marketing data
Question 8 of 8
Which YouTube channel shows marketing analytics lectures and software tutorials?
- Analytics Tutorials
- Marketing 101
- Analytics University 🗸
- The Marketing Classroom
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