Business Analytics: Marketing Data

Business Analytics Marketing Data Linkedin Answers

Course Link: https://www.linkedin.com/learning/business-analytics-marketing-data/gaining-marketing-insights

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Business Analytics Marketing Data Linkedin Answers Quiz 1

Question 1 of 1
Which marketing tool tracks data and helps you understand how potential customers are interacting with your website?

• Amazon Web Services
• Tableau
• Google Analytics 🗸
• Power BI

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Business Analytics Marketing Data Linkedin Answers Quiz 2

Question 1 of 3
Metrics, such as the time spent on a web page and the number of page visits, are _ goals.

• event
• engagement 🗸
• destination
• strategic

Question 2 of 3
A _ is a collection of data visualization tools that provides the ability to drill down into the data with just a mouse click.

• pivot chart
• dashboard 🗸
• VBA automated script
• VLOOKUP function

Question 3 of 3
Which data analysis tool transforms raw data into infographics that identify trends?

• Excel
• integrated pivot charts
• VBA
• Power BI 🗸

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Business Analytics Marketing Data Linkedin Answers Quiz 3

Question 1 of 2
In this case study, the highest revenue in North Carolina is generated by customers using which type of device?

• a mobile device
• a desktop computer 🗸
• a tablet
• a telephone

Question 2 of 2
The website metrics of a flower delivery business show that a large amount of people are watching a video on the site, yet sales have not increased. This is an example of which type of metric?

• integrated
• vanity 🗸
• baseline
• trending

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Business Analytics Marketing Data Linkedin Answers Quiz 4

Question 1 of 4
The tree map shows which customer segment in the customer list is generating the most unique clicks?

• target demographic
• customer rewards program member
• master 🗸
• returning customer

Question 2 of 4
To format the click-through rate and open rate KPIs correctly, the aggregation needs to change from _ to _.

• count; median
• sum; average 🗸
• total; count
• percentile; sum

Question 3 of 4
When creating a dashboard, which Tableau option makes the visualizations active and clickable?

• Refresh
• Analyze
• Sort
• Filter 🗸

Question 4 of 4
What is the default display type for Tableau data?

• tree map
• line graph
• text box 🗸
• bar chart

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Business Analytics Marketing Data Linkedin Answers Quiz 5

Question 1 of 2
What is the name of the subreddit for marketing professionals that has over 200,000 members?

• r/marketing 🗸
• pro/marketing
• reddit/marketing
• sub/marketing

Question 2 of 2
Tableau _ is the free version of Tableau.

• Desktop
• Prep
• Public 🗸
• Online

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Business Analytics Marketing Data Linkedin Answers FINAL EXAM

Question 1 of 8
Paid advertisements and email marketing fall under which category of marketing data?

• lead generation 🗸
• website
• social media
• advertising

Question 2 of 8
Which type of goals are commonly tracked with e-commerce websites and are used to understand buyer paths?

• event
• destination 🗸
• engagement
• strategic

Question 3 of 8
A ski resort in Vermont has a seasonal sales trend. Which visualization tool should the business use to show when marketing dollars are spent?

• a geo map
• a bar chart
• a scatterplot
• a line graph 🗸

Question 4 of 8
What can be determined by studying marketing data?

• who should run the marketing department
• which marketing channels are the most effective 🗸
• how much to spend on a marketing campaign
• why Facebook ads are more valuable than LinkedIn ads

Question 5 of 8
What is the most common type of analytics?

• descriptive 🗸
• predictive
• historical
• prescriptive

Question 6 of 8
A solid reporting infrastructure provides _.

• the ability to do ad hoc analysis
• insight into an individual campaign
• day-to-day analysis of trends
• the opportunity to optimize the organization 🗸

Question 7 of 8
What is considered an external data source?

• cost data
• sales data
• competitive intelligence data 🗸
• marketing data

Question 8 of 8
Which YouTube channel shows marketing analytics lectures and software tutorials?

• Analytics Tutorials
• Marketing 101
• Analytics University 🗸
• The Marketing Classroom

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More Answers From LinkedIn Learning: Click Here

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