Business Analytics: Marketing Data

Business Analytics Marketing Data Linkedin Answers

Course Link: https://www.linkedin.com/learning/business-analytics-marketing-data/gaining-marketing-insights

Business Analytics Marketing Data Linkedin Answers Quiz 1

Question 1 of 1
Which marketing tool tracks data and helps you understand how potential customers are interacting with your website?

Amazon Web Services
Tableau
Google Analytics 🗸
Power BI

Business Analytics Marketing Data Linkedin Answers Quiz 2

Question 1 of 3
Metrics, such as the time spent on a web page and the number of page visits, are _ goals.

event
engagement 🗸
destination
strategic

Question 2 of 3
A _ is a collection of data visualization tools that provides the ability to drill down into the data with just a mouse click.

pivot chart
dashboard 🗸
VBA automated script
VLOOKUP function

Question 3 of 3
Which data analysis tool transforms raw data into infographics that identify trends?

Excel
integrated pivot charts
VBA
Power BI 🗸

Business Analytics Marketing Data Linkedin Answers Quiz 3

Question 1 of 2
In this case study, the highest revenue in North Carolina is generated by customers using which type of device?

a mobile device
a desktop computer 🗸
a tablet
a telephone

Question 2 of 2
The website metrics of a flower delivery business show that a large amount of people are watching a video on the site, yet sales have not increased. This is an example of which type of metric?

integrated
vanity 🗸
baseline
trending

Business Analytics Marketing Data Linkedin Answers Quiz 4

Question 1 of 4
The tree map shows which customer segment in the customer list is generating the most unique clicks?

target demographic
customer rewards program member
master 🗸
returning customer

Question 2 of 4
To format the click-through rate and open rate KPIs correctly, the aggregation needs to change from _ to _.

count; median
sum; average 🗸
total; count
percentile; sum

Business Analytics Marketing Data Linkedin Answers Quiz 5

Question 1 of 2
What is the name of the subreddit for marketing professionals that has over 200,000 members?

r/marketing 🗸
pro/marketing
reddit/marketing
sub/marketing

Question 2 of 2
Tableau _ is the free version of Tableau.

Desktop
Prep
Public 🗸
Online

Business Analytics Marketing Data Linkedin Answers FINAL EXAM

Question 1 of 8
Paid advertisements and email marketing fall under which category of marketing data?

lead generation 🗸
website
social media
advertising

Question 2 of 8
Which type of goals are commonly tracked with e-commerce websites and are used to understand buyer paths?

event
destination 🗸
engagement
strategic

Question 3 of 8
A ski resort in Vermont has a seasonal sales trend. Which visualization tool should the business use to show when marketing dollars are spent?

a geo map
a bar chart
a scatterplot
a line graph 🗸

Question 4 of 8
What can be determined by studying marketing data?

who should run the marketing department
which marketing channels are the most effective 🗸
how much to spend on a marketing campaign
why Facebook ads are more valuable than LinkedIn ads

Question 5 of 8
What is the most common type of analytics?

descriptive 🗸
predictive
historical
prescriptive

Question 6 of 8
A solid reporting infrastructure provides _.

the ability to do ad hoc analysis
insight into an individual campaign
day-to-day analysis of trends
the opportunity to optimize the organization 🗸

Question 7 of 8
What is considered an external data source?

cost data
sales data
competitive intelligence data 🗸
marketing data

Question 8 of 8
Which YouTube channel shows marketing analytics lectures and software tutorials?

Analytics Tutorials
Marketing 101
Analytics University 🗸
The Marketing Classroom

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