AI in Marketing Nptel Week 3 Assignment Answers
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AI in Marketing Nptel Week 3 Assignment Answers (Jan-Apr 2025)
Que. 1) What is the primary distinction between “strategy for AI” and “strategy with AI”?
A) Strategy for AI is a substitute for strategy with AI in corporate planning.
B) Strategy for AI addresses the operational role of AI, while strategy with AI incorporates AI in strategic goals.
C) Strategy for AI focuses on technical implementation, while strategy with AI emphasizes market differentiation.
D) Strategy for AI and strategy with AI are synonymous concepts.
Answer: B
Que. 2) Which transformation type in hybrid intelligence emphasizes high levels of both renewal and recombination of AI and human intelligence?
A) Radical transformation
B) Modular transformation
C) Incremental transformation
D) Architectural transformation
Answer: A
Que. 3) Which type of AI is best suited for analyzing longitudinal customer data to enhance dynamic personalization over time?
A) Feeling AI
B) Thinking AI
C) Adaptive AI
D) Mechanical AI
Answer: C
Que. 4) In segmentation, AI enables marketers to disaggregate the market into individual customer segments. What is this capability commonly referred to as?
A) Segments of one
B) Personalization
C) Micro-segmentation
D) Dynamic clustering
Que. 5) How does Thinking AI contribute to dynamic pricing strategies in the marketing mix?
A) By negotiating prices with customers in B2B scenarios
B) By predicting emotional responses to price changes
C) By calculating real-time price adjustments using Bayesian inference
D) By providing pre-set static price suggestions
Que. 6) Which AI-powered strategy allows brands to avoid surplus inventory by producing only what customers commit to buying?
A) Dynamic Inventory Management
B) Just-in-Time Production
C) Demand-Driven Mass Customization
D) Predictive Manufacturing
Que. 7) How does Mechanical AI enhance distribution and logistics functions in the place mix?
A) By predicting future order requirements using deep learning
B) By facilitating personalized customer engagement during delivery
C) By automating routine tasks like packaging and inventory management
D) By integrating customer preferences into delivery schedules
Que. 8) Which type of AI is primarily used to enhance emotional engagement in frontline interactions within the place mix?
A) Thinking AI
B) Mechanical AI
C) Adaptive AI
D) Feeling AI
Que. 9) A company wants to identify its competitors in a newly emerging market where the structure is not well-defined. Which type of AI and method should it use?
A) Mechanical AI and supervised machine learning
B) Thinking AI and unsupervised machine learning
C) Feeling AI and sentiment analysis
D) Mechanical AI and algorithmic market research
Que. 10) Which of the following best describes “Feeling AI” in the context of marketing intelligence?
A) Automates repetitive tasks such as data collection
B) Analyzes competitors’ market share data
C) Predicts market trends and consumer preferences
D) Analyzes customer sentiments, preferences, and emotional data