Marketing Research and Analysis Nptel Week 3 Answers
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Marketing Research and Analysis Nptel Week 3 Answers (July-Dec 2025)
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Question 1. Which of the following is a key step in scale development?
a) Conducting experiments
b) Generating items for the scale
c) Determining sample size
d) Launching products
Question 2. A well-designed questionnaire should:
a) Include complex language
b) Be long and detailed
c) Minimize respondent bias
d) Avoid pre-testing
Question 3. Causal research is best used when the goal is to:
a) Describe population characteristics
b) Identify cause-and-effect relationships
c) Collect opinions
d) Observe consumer behavior
Question 4. Which of these is essential in experimental design?
a) Observation only
b) Secondary data
c) Large budget
d) Control group
Question 5. A good questionnaire should NOT include:
a) Clear questions
b) Leading questions
c) Logical flow
d) Neutral wording
Question 6. What is the purpose of pre-testing a questionnaire?
a) To finalize research design
b) To identify and fix potential problems
c) To gather final data
d) To test the hypothesis
Question 7. Simple random sampling ensures:
a) All population members have equal chance
b) Only loyal customers are selected
c) Quicker data collection
d) Biased results
Question 8. Which of the following best describes causal research?
a) It identifies trends
b) It determines customer satisfaction
c) It investigates cause-effect relationships
d) It collects demographic data
Question 9. Which method is most suitable for causal research?
a) Content analysis
b) Observation
c) Experimentation
d) Focus groups
Question 10. A double-barreled question in a form means:
a) It uses numbers only
b) It asks two things at once
c) It’s based on two studies
d) It’s optional
These are Marketing Research and Analysis Nptel Week 3 Answers
