Marketing Research and Analysis Nptel Week 1 Answers
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Marketing Research and Analysis Nptel Week 1 Answers (July-Dec 2025)
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Question 1. Which of the following best describes marketing research?
a) Gathering data for advertising
b) Systematic collection and analysis of data about marketing problems
c) Selling products through surveys
d) Researching competitors only
Question 2. The first step in the marketing research process is:
a) Designing the questionnaire
b) Collecting data
c) Defining the research problem
d) Writing the report
Question 3. Which of the following is NOT a component of research design?
a) Data collection method
b) Sampling plan
c) Advertising budget
d) Measurement technique
Answer: Answers will be updated soon
Question 4. A qualitative research method includes:
a) Regression analysis
b) Focus groups
c) Hypothesis testing
d) Surveys
Question 5. Which is NOT a characteristic of qualitative research?
a) Structured data
b) Subjective insights
c) Open-ended questions
d) Exploratory nature
Question 6. Developing a research approach involves:
a) Budget allocation
b) Formulating objectives and hypotheses
c) Customer segmentation
d) Product designing
Question 7. A good research problem should be:
a) Ambiguous
b) Broad and open-ended
c) Clear and specific
d) Marketing-oriented only
Question 8. Which of the following methods is used in qualitative research?
a) Depth interviews
b) Online surveys
c) Experiments
d) Numerical data analysis
Question 9. Exploratory research primarily aims to:
a) Prove a hypothesis
b) Test consumer loyalty
c) Gain insights and understand problems better
d) Provide final conclusions
Question 10. A research design is:
a) A contract with the agency
b) A plan or blueprint for conducting the study
c) A marketing tactic
d) A form of customer feedback
These are Marketing Research and Analysis Nptel Week 1 Answers