Consumer Behaviour Week 5 Nptel Assignment Answers
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Consumer Behaviour Week 5 Nptel Assignment Answers (Jan-Apr 2025)
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- According to VALS, which among the following options does not belong to the Inner-Directed Lifestyle?
a) Experiential Lifestyle
b) Emulator Lifestyle
c) Societally Conscious Lifestyle
d) I-Am-Me Lifestyle
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- People who try to view things from the world’s point of view, such as Lincoln, Einstein, Mahatma Gandhi, and Swami Vivekananda, fall under which category of VALS lifestyle classification?
a) Inner Directed
b) Outer Directed
c) Integrated
d) None of the above
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- VALS™ segments U.S. adults’ mindsets into distinct types using a specific set of psychological traits and key demographics that drive consumer behaviour.
a) Five
b) Six
c) Seven
d) Eight
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- ________ are successful, sophisticated, take-charge people with high self-esteem.
a) Strivers
b) Innovators
c) Thinkers
d) Believers
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- ________ is almost everything that is socially learned and shared by the members of a particular society.
a) Lifestyle
b) Culture
c) Beliefs
d) None of the above
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- The elements of culture can be as follows:
a) Languages and Symbols
b) Norms and Sanctions
c) Values
d) All of the above
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- ________ reference groups come with a profuse level of influence, namely, the members of a fraternity, sorority, or family.
a) Primary
b) Secondary
c) Tertiary
d) None of the above
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- The ________ reference group refers to those others against whom one would like to judge oneself.
a) Aspirational
b) Associative
c) Dissociative
d) None of the above
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- The more an individual feels a sense of identification with a group, the greater their psychological or material advantage will be from being associated with the group. There are three levels at which an individual may be involved with the group:
a) Compliance, Differentiation, Externalization
b) Compliance, Identification, Internalization
c) Non-compliance, Differentiation, Externalization
d) Non-Compliance, Identification, Internalization
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- ________ relates to an individual’s choice motive to augment or prop up his self-concept by associating himself with positive reference groups and/or dissociating himself from negative referents:
a) Informational Benefits
b) Utilitarian Benefits
c) Value-Expressive Benefits
d) None of the above
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Consumer Behaviour Week 5 Nptel Assignment Answers
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