Marketing Research and Analysis Nptel Week 2 Answers
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Marketing Research and Analysis Nptel Week 2 Answers (July-Dec 2025)
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Q1. Projective techniques are primarily used in:
a) Quantitative analysis
b) Direct surveys
c) Uncovering hidden thoughts
d) Questionnaire formatting
Q2. A case study is a:
a) Statistical analysis method
b) Controlled experiment
c) Predictive tool
d) Detailed investigation of a single subject
Q3. Which of these is a descriptive research method?
a) Focus groups
b) Observation
c) Depth interview
d) Cross-sectional survey
Q4. Primary data is:
a) Already published data
b) Data from internal reports
c) Collected firsthand for a specific purpose
d) Data from newspapers
Q5. Which is a source of secondary data?
a) Government census
b) Customer feedback form
c) In-depth interview
d) Observational notes
Q6. Measurement error refers to:
a) Error in defining the problem
b) Mistakes in conducting focus groups
c) Differences between measured and true values
d) Budget misallocation
Q7. Scaling involves:
a) Reducing errors
b) Increasing sample size
c) Designing experiment layout
d) Assigning numbers to objects or people
Q8. Which is NOT a type of measurement scale?
a) Nominal
b) Ordinal
c) Perceptual
d) Ratio
Q9. Which scale indicates absolute zero?
a) Ordinal
b) Interval
c) Ratio
d) Nominal
Q10. Descriptive research is most likely used when the goal is to:
a) Describe characteristics of a population
b) Understand causal relationships
c) Generate new ideas
d) Explore emotions
These are Marketing Research and Analysis Nptel Week 2 Answers