Product and Brand Management Nptel Week 3 Answers
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Product and Brand Management Nptel Week 3 Answers (July-Dec 2025)
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Question 1. Name the book written by Geoffrey Moore, where he said that “Positioning is the single largest influence on the buying decision”.
a) Positioning: The Battle for your Mind
b) The Brand Gap
c) The Tipping Point
d) Crossing the Chasm
Question 2. The perceived position of a product in the customer’s mind can be represented graphically through a process known as ____________________.
a) Brand tracking
b) Market Segmentation
c) Perceptual Mapping
d) Product Differentiation
Question 3. Which of the following is/are not a major type(s) of positioning error?
a) Under Positioning
b) Over Positioning
c) Stealth Positioning
d) Confused Positioning
e) Breakaway Positioning
Question 4. Pepsi introduced Crystal Pepsi, a clear version of its cola, but customers were not impressed because they did not perceive “clarity” as an important benefit in a soft drink. This is an example of ____________.
a) Under Positioning
b) Stealth Positioning
c) Breakaway Positioning
d) Over Positioning
Question 5. ________________ is the process of combining features of products in distinctly different categories to reposition a mature product for growth.
a) Breakaway Positioning
b) Stealth Positioning
c) Over Positioning
d) Confused Positioning
Question 6. Which of the following is/are example(s) of a company that has successfully broken free from the Product life cycle by using Reverse Positioning?
a) IKEA
b) Commerce Bank
c) Swatch
d) Mac Mini
e) JetBlue
Question 7. In which stage of the product life cycle does sales growth tend to be slow because it takes time to roll out a new product and gain consumer acceptance?
a) Introduction
b) Growth
c) Maturity
d) Decline
Question 8. Which of the following statements is/are True for the Maturity stage of a Product Life Cycle (PLC)?
a) Prices tend to be higher because costs are high, and firms focus on buyers who are the readiest to buy.
b) New competitors enter as they are attracted by the opportunities.
c) Companies start decreasing their promotion expenditure.
d) Marketing budgets are entirely cut.
These are Product and Brand Management Nptel Week 3 Answers
Question 9. Which of the following statements is/are NOT True for the Decline stage of a Product Life Cycle (PLC)?
a) Promotional expenditures are at their highest ratio to sales
b) As profits decline, some firms withdraw.
c) New competitive forces emerge, and weaker competitors withdraw.
d) Some firms may resort to price reductions to remain in the market.
Question 10. Identify X from the figure given below.
a) Maturity
b) Decline
c) Ideation
d) Saddle
These are Product and Brand Management Nptel Week 3 Answers