Marketing Management-I Nptel Week 1 Answers
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Marketing Management-I Nptel Week 1 Answers (July-Dec 2025)
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Question 1. Which of the following is a necessary condition for an exchange to take place in marketing as a social process?
a) Only one party needs to have something of value
b) Communication and delivery are optional
c) There must be at least two parties involved
d) The exchange must always involve monetary transactions
Question 2. Which of the following is NOT a component of the Strategic Marketing Process?
a) Competitor analysis
b) Product, Price, Place and Promotion
c) Financial auditing and taxation
d) Segmentation, Targeting and Positioning
Question 3. Which of the following best defines Positioning in generic marketing strategies?
a) Dividing a broad market into smaller groups with similar characteristics
b) Selecting the most attractive market segment based on predefined criteria
c) Creating a distinct image of a brand in the minds of the target audience
d) Expanding product offerings to reach a wider customer base
Question 4. What was a key reason for the failure of the Tata Nano in the market?
a) Lack of fuel efficiency compared to other cars
b) Poor safety features that led to frequent accidents
c) Limited availability in Indian cities
d) It was perceived as the “cheapest car” rather than an affordable innovation
Question 5. Why is perishability a challenge in service industries?
a) Services cannot be stored and must be consumed when offered
b) Customers are always directly involved in service creation
c) Service quality depends on who delivers it and when
d) Customers can return unused services for a refund
Question 6. Which of the following is a key component of effective customer service?
a) Focusing only on external customers and ignoring internal customers
b) Ensuring a strong interaction between employees and customers
c) Eliminating the need for physical infrastructure in service delivery
d) Providing products without any emphasis on service culture
Question 7. Identify the first era in the evolution of marketing?
a) Marketing Era
b) Production Era
c) Selling Era
d) Holistic Era
These are Marketing Management-I Nptel Week 1 Answers
Question 8. Which of the following lists the four special features that make services different from products?
a) Interdependence, Intangibility, Inventory and Inception
b) Interdependence, Inseparability, Inventory and Intangibility
c) Intangibility, Inseparability, Heterogeneity and Perishability
d) Intangibility, Interdependence, Inseparability and Inventory
Question 9. Which of the following best describes the Responsiveness dimension of Market Orientation?
a) Gathering information about customer needs and external factors
b) Sharing market insights across departments for coordinated action
c) Taking action based on market intelligence to meet customer needs
d) Conducting environmental scanning without implementing changes
Question 10. Which of the following is NOT a component of Holistic Marketing?
a) Internal Marketing
b) Integrated Marketing
c) Cost-Based Marketing
d) Socially Responsible Marketing
These are Marketing Management-I Nptel Week 1 Answers