E Business Week 4 Nptel Assignment Answers

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E Business Week 4 Nptel Assignment Answers
E Business Week 4 Nptel Assignment Answers

E Business Week 4 Nptel Assignment Answers (July-Dec 2025)

Nptel course link: Click here


Here’s your E-Business MCQ set reformatted in your required style:


Question 1. The Internet has transformed the marketing paradigm from undifferentiated mass marketing to mass customized marketing. Here, undifferentiated mass marketing and mass customized marketing mean, respectively:

a) Each customer can be used for marketing; each product has a customized marketing strategy
b) Tailor-made product for everyone; same product for everyone in the market
c) Same product for everyone in the market; tailor-made product for everyone
d) Both the concepts are essentially same

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Question 2. A visitor to an online store is called an online key customer if he/she:

a) Is willing to share personal details
b) Carefully browses through all the products
c) Makes multiple purchases
d) Makes one purchase

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Question 3. Two-way transactions through chat and discussion groups, web forms and questionnaires, instant messaging, and e-mail correspondence are called:

a) Interactive marketing
b) Customer Relationship Management
c) Advertising and promotion
d) Product management

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These are E Business Week 4 Nptel Assignment Answers


Question 4. The increase in variability as we travel up in the supply chain is referred to as the bullwhip effect. This effect can be reduced by the adoption of e-procurement practices due to:

a) Controlled price fluctuations
b) Information sharing across the supply chain
c) Reduction in batch ordering
d) All of the above

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Question 5. Inter-enterprise Supply Chain Management information systems at strategic level can help in:

a) Demand forecast
b) Production, procurement, logistics plan
c) Customer order fulfillment/service
d) Establish objectives, policies, and operating footprint

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Question 6. If both planning and inventory level collaboration is established between two business partners, it is called a:

a) Collaborative planning and forecasting supply chain
b) Vendor managed inventory supply chain
c) Synchronized supply chain
d) None of the above

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Question 7. In a vendor managed inventory system, the supplier forecasts the demand and the inventory level of the retailer. This is possible because:

a) Inventory level information from the retailer is seamlessly shared with the supplier
b) Planning level information from the retailer is seamlessly shared with the supplier
c) Both planning and inventory level information from the retailer is seamlessly shared with the supplier
d) None of the above

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These are E Business Week 4 Nptel Assignment Answers


Question 8. Carbon Footprint Calculations, the process of calculating the CO₂ footprint of the distribution network, is a part of:

a) Strategic transportation functionality
b) Tactical transportation functionality
c) Operational transportation functionality
d) None of the above, as it is not a transportation functionality

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Question 9. Which of the following is a concern in the context of digital distribution of goods and services?

a) Digital products can be copied and distributed illegally
b) The distribution costs are in most cases passed on to the customer directly
c) No social and interpersonal contact
d) All of the above

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Question 10. You ordered some items from an online retailer. The item is delivered to your local retailer. You visit the retailer and collect your item. This model of distribution is called:

a) Distributor storage with package carrier delivery
b) Retail storage with customer pickup
c) Distributor storage with last mile delivery
d) None of the above

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These are E Business Week 4 Nptel Assignment Answers

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