Business to Business Marketing Nptel Week 1 Answers
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Table of Contents
Business to Business Marketing Nptel Week 1 Answers (July-Dec 2025)
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Question 1. Business distributors or dealers typically:
a) Use the goods in their own manufacturing process
b) Incorporate goods into their own products
c) Resell industrial goods in the same form
d) Do not purchase goods from manufacturers
Question 2. Which category of business goods includes items like paints, soaps, oils and greases, pencils, and stationery?
a) Raw Materials
b) Manufactured Materials
c) Capital Items
d) Facilitating Goods (Supplies)
These are Business to Business Marketing Nptel Week 1 Answers
Question 3. ElectroTech, a company manufacturing electronic devices, makes two distinct types of purchases from different suppliers. First, they buy specialized microchips from “Silicon Suppliers Inc.” to embed directly into their finished devices. Second, ElectroTech purchases sophisticated soldering robots for their assembly line to automate and improve the installation process of these chips. How should ElectroTech be categorized in relation to each of these specific purchasing activities?
a) User when buying chips, Distributor when buying robots.
b) Original Equipment Manufacturer (OEM) when buying chips, and User when buying robots.
c) OEM in both purchasing scenarios.
d) Distributor when buying chips, OEM when buying robots.
Question 4. In the context of Market Structure differences between B2B and Consumer Marketing, what kind of demand is characteristic of B2B markets?
a) Direct Demand
b) Derived Demand
c) Independent Demand
d) Impulse Demand
Question 5. Which aspect of Buyer Behaviour is characteristic of B2B Marketing compared to Consumer Marketing?
a) Impulse Buying
b) Less technical Expertise
c) Less Personal Relations
d) More technical Expertise
These are Business to Business Marketing Nptel Week 1 Answers
Question 6. When comparing decision-making in B2B vs Consumer Marketing, which statement is more typical of B2B?
a) Amateur decisions / Single
b) Less Negotiation
c) Less No. of Influencers
d) Professional Decisions / Joint
Question 7. Why is it generally considered not a good practice to promote consumer marketing executives directly to senior B2B marketing positions?
a) B2B markets are smaller in size than B2C markets.
b) B2B products cannot be understood from a product level perspective.
c) B2B buyers are relatively ignorant compared to informed consumer buyers.
d) The way B2B marketing is managed is quite different, with less emphasis on mass advertising and brand image.
Question 8. Why do advertising and promotion play a subsidiary role in B2B marketing?
a) B2B products are always standardized.
b) B2B buyers prefer impulse purchases.
c) In B2B, customers are more rational than emotional, and products are often customized.
d) B2B decision making involves fewer influencers.
These are Business to Business Marketing Nptel Week 1 Answers
Question 9. In B2B market structure, which combination of characteristics most accurately distinguishes it from the consumer market?
a) Geographically concentrated, many customers, monopolistic competition, direct demand.
b) Geographically diversified, fewer buyers, oligopolistic competition, derived demand.
c) Geographically diversified, more customers, monopolistic competition, direct demand.
d) Geographically concentrated, fewer buyers, oligopolistic competition, derived demand
Question 10. Based on the classification of B2B/Industrial Goods, what is the fundamental difference in how Capital Items (specifically Installations and Accessory Equipment) are typically accounted for by the purchasing firm compared to Facilitating Goods (specifically Supplies and Business Services)?
a) Capital Items are treated as direct costs of production, while Facilitating Goods are indirect costs.
b) Facilitating Goods are generally capitalized as assets, while Capital Items are expensed in the period of purchase.
c) Capital Items are generally treated as a depreciation expense over time, whereas Facilitating Goods are typically treated as expenses (supplies expense or cost of services) in the period they are consumed or incurred.
d) Facilitating Goods are standardized and require less maintenance, while Capital Items are customized and require more maintenance.
These are Business to Business Marketing Nptel Week 1 Answers
