Brand Management Nptel Week 4 Assignment Answers
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Brand Management Nptel Week 4 Assignment Answers (July-Dec 2025)
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Question 1. The strategy of using a name, logo, sign, symbol or design, etc. to help consumers identify a product or service, and also differentiate it from competitors is called _________.
a) Umbrella branding
b) Branding
c) Mega branding
d) Co-branding
Question 2. Kapferer’s brand identity prism has:
a) 3 parts
b) 6 parts
c) 5 parts
d) 10 parts
Question 3. What is brand experience?
a) The physical appearance of a brand
b) The financial value of a brand
c) The overall perception and impression that consumers have when interacting with the brand
d) The marketing strategy of a brand
Question 4. Brand associations are difficult to unearth because:
a) They are stories
b) They are images
c) They are in our unconscious
d) Language is inadequate
Question 5. Inverted Kapferer’s brand identity prism is also:
a) Brand personality
b) Brand Iceberg
c) Brand Equity
d) Inverted brand prism
Question 6. POP is:
a) Points of Parity
b) Points of Perception
c) Points of Pain
d) Points of Pleasure
Question 7. Externalization of Kapferer’s brand identity prism does not correspond to:
a) Brand’s appearance in the market place
b) Brand’s colour, jingle, packaging
c) Brand’s relationship with consumers
d) Brand’s value system
Question 8. __________ ensures repeat purchase and helps marketers overcome competition from other firms.
a) Brand awareness
b) Brand loyalty
c) Brand association
d) None of the above
Question 9. The process of establishing and maintaining a distinctive place in the market for an organization or its specific product offers is known as _________.
a) Profiling
b) Profiling Segmentation
c) Segmentation
d) Positioning
Question 10. What is brand personality?
a) The personal traits and characteristics of a brand’s target audience
b) The human-like attributes and qualities associated with a brand
c) The demographics and psychographics of a brand’s customers
d) The marketing techniques used to promote a brand
These are Brand Management Nptel Week 4 Assignment Answers