Product and Brand Management Nptel Week 5 Answers
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Product and Brand Management Nptel Week 5 Answers (July-Dec 2025)
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Question 1. ____________________ occurs when a company lengthens its product line beyond its current range, which can be up-market, down-market, or both ways.
a) Line Filling
b) Brand Extension
c) Line Stretching
d) Product Diversification
Question 2. Toyota, alongside its midrange Corolla model, added the Camry to serve the upper end of the car market, and the Vios to serve the compact car market. It also introduced Lexus as a premium offering for the luxury car segment. This is an example of _________.
a) Line Filling
b) Two-way Stretch
c) Line Modification
d) Up-market stretch
Question 3. Which of the following best describes Line Filling?
a) Entering into a completely new product category.
b) Reducing the number of products in line to cut costs.
c) Adding more items within the present range to lengthen the product line.
d) Introducing a product in the lower-priced line.
Question 4. Which of the following is NOT a primary goal of Product Portfolio Management (PPM)?
a) Maximizing sales of every product regardless of profitability.
b) Review and focus on improving the products or services’ performance to keep them in line with the ongoing demands.
c) Assess and analyze the place of products in the market and their impact on the internal business environment.
d) Align the products (both present and pipelined) with the organization’s mission and vision.
Question 5. Which of the following is/are important factor(s) in assessing the underlying attractiveness of a product category?
a) Aggregate Market Factors
b) Category Factors
c) Environmental Factors
d) Employee Satisfaction Factors
Question 6. Category Size, Sales Cyclicity, Seasonality, and Category are some of the ________________.
a) Aggregate Market Factors
b) Category Factors
c) Environmental Factors
d) Employee Satisfaction Factors
Question 7. Which of the following is/are example(s) of Environmental factor(s) that helps in assessing the underlying attractiveness of a product category?
a) Category growth
b) Regulatory Factors
c) Threat of new entrants
d) Pressure from substitutes
e) Social Factors
Question 8. The customer who identifies the need for the product is known as _________.
a) User
b) Initiator
c) Influencer
d) Purchaser
Question 9. Economic benefits, Functional benefits, and Psychological benefits (including emotional) are all sources of _______________.
a) Customer Satisfaction
b) Seller Satisfaction
c) Seller Value
d) Customer Value
Question 10. Who proposed the 1979 framework “How Competitive Forces Shape Strategy”, identifying the five forces that govern competition in an industry?
a) Philip Kotler
b) Henry Mintzberg
c) Michael Porter
d) Igor Ansoff
These are Product and Brand Management Nptel Week 5 Answers