Brand Management Nptel Week 5 Assignment Answers
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Brand Management Nptel Week 5 Assignment Answers (July-Dec 2025)
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Question 1. The company that pioneered the development of brand management system is
a) Coca Cola
b) P&G
c) Unilever
d) Bata
Question 2. Brand extension is when a firm uses the existing name to introduce a new _________
a) Company
b) Product
c) CEO
d) Product line
Question 3. Which one of the following is not a type of brand extension
a) Line extension
b) Category extension
c) Range extension
d) New product
Question 4. What is the primary source where from brand associations can be extracted?
a) Consumer’s mind
b) Consumer’s heart
c) Consumer’s memory
d) Consumer’s unconscious
Question 5. Internalization of Kapferer’s brand identity prism does not correspond to
a) Personality
b) Culture
c) Self-Image
d) Internal processes
Question 6. Externalization of Kapferer’s brand identity prism does not correspond to
a) Brand Personality
b) Brand’s colour, jingle, packaging
c) Brand’s relationship with consumers
d) Brand’s value system
Question 7. Affective approach targets consumers’
a) Emotions
b) Thoughts
c) Instincts
d) Feelings
Question 8. Brand architecture defines brand ————and the nature of ——————–between brands in a brand portfolio.
a) Roles, Relationships
b) Positioning, Identity
c) Performance, connections
d) Love, Relationships
Question 9. A coherent brand architecture cannot lead to:
a) Clarity
b) Waste
c) Synergy
d) Impact
Question 10. Brand loyalty can be related to habit formation through the presence of :
a) Cousins
b) Day and Night
c) Holidays
d) Gods
These are Brand Management Nptel Week 5 Assignment Answers