Brand Management Nptel Week 3 Assignment Answers
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Brand Management Nptel Week 3 Assignment Answers (July-Dec 2025)
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Question 1. What is the purpose of brand repositioning?
a) To change a brand’s visual identity and logo
b) To enter new markets with a brand’s existing products or services
c) To change the perception and positioning of a brand in the mind of the consumer
d) To create a new sub-brand within an existing brand portfolio
Question 2. Companies use ________ for the equity of a brand name to address needs of different segments.
a) Brand element
b) Brand bonding
c) Sub-brand
d) None of the above
Question 3. Which of the following is an example of a brand positioning strategy?
a) Apple targeting tech-savvy consumers with its products
b) Coca-Cola offering discounts to attract price-sensitive customers
c) Nike using celebrity endorsements in its advertising
d) McDonald’s expanding its menu to include healthier options
Question 4. Kapferer’s brand identity prism has
a) Picture of sender
b) Picture of receiver
c) Both
d) Neither
Question 5. Brand personality does not change with
a) Price
b) Product features
c) Availability
d) Change in brand ambassador
Question 6. Business media brand personality has _________ dimensions
a) 11
b) 12
c) 13
d) 14
Question 7. The following parts within the brand iceberg remain at the deepest level
a) Value system
b) Treatment of people
c) Advertisement jingle
d) Brand Ambassador
Question 8. Brand extensions can be disadvantageous because it ____
a) Creates new experience
b) Can hurt parent brand image
c) Strengthens brand positioning too much
d) Leads to efficiencies in promotions
Question 9. Brand iceberg can be used to understand ___________
a) Brand identity & Brand Personality
b) Financial Brand Equity
c) Vision and mission
d) Brand strategy
Question 10. Which among the following is an outcome of higher brand equity
a) Reduced prices
b) Higher prices
c) Competitor’s reaction
d) More competition
These are Brand Management Nptel Week 3 Assignment Answers