Brand Management Nptel Week 2 Assignment Answers
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Brand Management Nptel Week 2 Assignment Answers (July-Dec 2025)
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Question 1. Researcher attempting to elicit deeply held brand associations must
a) Use a questionnaire
b) Listen to stories
c) Suggest responses
d) Be sure
Question 2. Which among the following is not a challenge for eliciting deeply held brand associations
a) Access
b) Censoring
c) Visualization
d) Verbalization
Question 3. Brand experiences lead directly to
a) Consumer behaviour
b) Strong brands
c) Company’s profitability
d) None of the above
Question 4. Most brand associations are ________and __________
a) Pre-conscious
b) Obvious
c) non-verbal
d) In your face
Question 5. Brand picture is based on which one of the following?
a) Brand value
b) Brand mission
c) Brand vision
d) Brand image
Question 6. Which among the following is not an outcome of brand equity
a) Greater loyalty
b) Larger margins
c) Less vulnerable to competitor action
d) Lower margins
Question 7. What was the origin of the branding activity?
a) Burning of owner’s mark on cattle
b) Packaging
c) Boxes with country’s flag
d) None of the above
Question 8. What forms the foundation of brand management activity?
a) Brand positioning
b) Brand Personality
c) Brand Associations
d) Brand Identity
Question 9. Which is a primary brand association?
a) Stories
b) Meaning
c) Senses
d) Symbols
Question 10. Brand associations are not stored in consumers’ memory as
a) Stories
b) Pictures
c) Symbols
d) Numbers
These are Brand Management Nptel Week 2 Assignment Answers