Product and Brand Management Nptel Week 2 Answers
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Table of Contents
Product and Brand Management Nptel Week 2 Answers (July-Dec 2025)
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Question 1. __________________ is a product that has the simplest features yet is made more presentable to be launched in the market.
a) Minimum Viable Product
b) Minimum Marketable Product
c) Maximum Marketable Product
d) Maximum Viable Product
Answer: Answers will be updated soon
Question 2. According to The Association of International Product and Marketing Managers, _________________ is the process of conceiving, planning, developing, testing, launching, delivering, and withdrawing products from the market.
a) Marketing Research
b) Project Management
c) Product Management
d) Communication Management
Answer: Answers will be updated soon
Question 3. Identify X, Y and Z from the figure below.
a) X = Expected Product, Y = Basic Product, & Z = Augmented Product.
b) X = Basic Product, Y = Augmented Product, & Z = Expected Product.
c) X = Augmented Product, Y = Basic Product, & Z = Expected Product.
d) X = Basic Product, Y = Expected Product, & Z = Augmented Product.
Answer: Answers will be updated soon
Question 4. A free seat on a flight from Delhi to Mumbai cannot be added to the seats available on the next flight to the same destination. What distinct character of a service is mentioned here?
a) Inseparability
b) Tangibility
c) Heterogeneity
d) Perishability
Answer: Answers will be updated soon
Question 5. What do you mean by the Repairability of a Product?
a) The level at which the product’s primary characteristics operate.
b) The measure of the product’s expected operating life under natural or stressful conditions.
c) The measure of the probability that a product will not malfunction or fail within a specified time period.
d) The measure of ease of fixing a product when it malfunctions or fails.
Answer: Answers will be updated soon
Question 6. ______________ are purchased frequently, immediately and with minimal effort.
a) Convenience Goods
b) Shopping Goods
c) Specialty Goods
d) Unsought Goods
Answer: Answers will be updated soon
Question 7. What are the stages of a Product Life Cycle?
a) Introduction, Ideation, Growth, and Decline
b) Introduction, Growth, Maturity, and Exploration
c) Introduction, Growth, Maturity, and Decline
d) Introduction, Ideation, Exploration and Maturity
Answer: Answers will be updated soon
Question 8. Which of the following is not a type of Convenience Good?
a) Staples
b) Impulse Goods
c) Emergency Goods
d) Capital Items
Answer: Answers will be updated soon
Question 9. Room service in a hotel is offered somewhat differently depending on the person providing the service. This is an example of _____.
a) Heterogeneity
b) Inseparability
c) Durability
d) Perishability
Answer: Answers will be updated soon
Question 10. What do you call long-lasting goods that facilitate the development or management of finished products?
a) Materials
b) Capital Items
c) Supplies
d) Business Services
Answer: Answers will be updated soon
These are Product and Brand Management Nptel Week 1 Answers