Brand Management Nptel Week 1 Assignment Answers
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Brand Management Nptel Week 1 Assignment Answers (July-Dec 2025)
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Question 1. At the marketplace, one can buy a_________.
a) Name
b) Brand
c) Nature
d) Religion
Question 2. Brand management continuum starts from _________ and ends in iconic brand.
a) Brand
b) Strong brand
c) Product
d) Product innovation
Question 3. At the marketplace, one cannot buy _________ for a consideration.
a) Goods
b) Services
c) Naturalness
d) Religion
Question 4. What is brand management?
a) Developing sales strategies
b) Creating advertising campaigns
c) Building and maintaining brand perception and value
d) Conducting market research
Question 5. Which of the following is a key objective of brand marketing?
a) Enhancing employee satisfaction
b) Increasing operational efficiency
c) Building brand awareness and equity
d) Minimizing production costs
Question 6. What is the primary goal of brand loyalty programs?
a) To attract new customers
b) To increase brand awareness
c) To reward and retain existing customers
d) To generate revenue from advertising
Question 7. The introduction of a product to the market
a) product launch
b) product lifecycle
c) product placement
d) product range
Question 8. How do we get the information about what consumers want or need with regard to a particular brand
a) market share
b) market research
c) market segment
d) market awareness
These are Brand Management Nptel Week 1 Assignment Answers
Question 9. A brand offers ________________ to the consumers.
a) Value
b) Price
c) Cost
d) Rate
Question 10. What was branded first as a product?
a) Animals
b) Tea
c) Paper
d) Wood
These are Brand Management Nptel Week 1 Assignment Answers