AI in Marketing Nptel Week 12 Assignment Answers
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AI in Marketing Nptel Week 12 Assignment Answers (Jan-Apr 2025)
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1. What is one ethical principle crucial during the requirements elicitation phase for mHealth apps?
a) Fairness and equity in AI systems
b) Enhancing advertising features
c) Minimizing user input requirements
d) Cost reduction
2. What is a primary ethical concern associated with AI in mHealth?
a) Excessive dependency on manual data
b) Balancing benefits with risks in AI applications
c) Limited technological advancements
d) Lack of AI regulation in developed areas
3. What is a significant challenge in making modern AI systems transparent?
a) High development costs for transparent systems
b) Resistance from regulators to enforce transparency laws
c) Lack of public interest in AI systems
d) Algorithms’ logic being primarily learned from training data
4. What is meant by “appropriateness” in the context of AI ethics?
a) Revealing the algorithm’s source code for transparency
b) Optimizing the algorithm for maximum performance
c) Matching the machine learning algorithm to a specific context and population
d) Ensuring the AI system’s compliance with legal regulations
5. What issue was identified with the algorithm used by Goldman Sachs for Apple credit cards?
a) It violated data protection regulations
b) It denied credit to low-income users
c) It failed to assess credit scores accurately
d) It gave biased credit limits based on gender
6. What is the first rule leaders should follow when integrating reinforcement-learning (RL) agents into their strategy?
a) Modify the agent’s policies regularly
b) Assume the RL agent will affect behavior in unforeseen ways
c) Avoid deploying RL agents in sensitive areas
d) Always change the agent’s reward function first
7. What does the COMPAS algorithm illustrate about AI bias?
a) It has reduced human errors in judicial decisions
b) It discriminates against black individuals
c) It improved fairness in sentencing decisions
d) It is highly effective in predicting re-offense rates
8. What role does advisory or augmented AI play in the boardroom?
a) Supporting complex decision-making by providing recommendations
b) Eliminating the need for human decision-makers
c) Performing administrative tasks with minimal autonomy
d) Making autonomous decisions without human oversight
9. Which of the following stakeholders plays a key role in ensuring less bias in AI technologies?
a) Regulatory agencies exclusively
b) End-users of AI systems
c) Only private companies
d) Government agencies, academics, and private companies
10. Which law emphasizes considering stakeholders beyond shareholders in corporate decisions?
a) GDPR
b) Section 172 of the UK Companies Act 2006
c) Open Data Directive
d) Data Act
AI in Marketing Nptel Week 12 Assignment Answers
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AI in Marketing Nptel Week 12 Assignment Answers