Consumer Behaviour Week 4 Nptel Assignment Answers
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Consumer Behaviour Week 4 Nptel Assignment Answers (Jan-Apr 2025)
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Q1. The Theory of Reasoned Action can be analyzed based on three broad constructs: Attitude toward Behavior (AB), Subjective Norm related to Behavior (SN), and
a) Psychological Intention (PI)
b) Behavioural Intention (BI)
c) Social Intention (SI)
d) None of the above
Q2. Which of the following represents the correct equation for the Attitude Toward Objects (ATO) Model (1972), where:
- ATO = attitude towards an object
- bᵢ = relative importance of an attribute i
- eᵢ = the product’s perceived performance on attribute i
- n = number of salient attributes
a) ATO = ∑ bᵢ + eᵢ
b) ATO = ∑ bᵢ * eᵢ
c) ATO = ∑ bᵢ / eᵢ
d) None of the above
Q3. Which of the following represents the correct equation for the Ideal Point Multi-Attribute Attitude Model, where:
- Aₚ = attitude towards a product
- Wᵢ = relative importance of attribute i
- Jᵢ = ideal performance of the product on attribute i
- Xᵢ = belief about product’s actual performance on attribute i
- n = number of salient attributes
a) Aₚ = ∑ Wᵢ |Jᵢ – Xᵢ|
b) Aₚ = ∑ Wᵢ (Jᵢ + Xᵢ)
c) Aₚ = ∑ Wᵢ (Jᵢ / Xᵢ)
d) None of the above
Q4. The advertisements of pulse polio vaccination by Amitabh Bachchan or the HIV awareness campaign are examples of changing attitude by:
a) Altering the consumer’s beliefs
b) Developing new beliefs
c) Changing attribute importance
d) Changing ideal points
Q5. Dove soap came out with their USP ‘3/4 moisturizing substance’, and Britannia milk biscuits or Horlicks biscuits used the ‘strength of a glass-full of milk’ as their USP. This is an example of changing attitude by:
a) Altering the consumer’s beliefs
b) Developing new beliefs
c) Changing attribute importance
d) Changing ideal points
Q6. The culture, heritage, beliefs, and social practices develop some set of values amongst the residents of any country. This may be referred to as:
a) Core Value
b) Outer Value
c) General Value
d) None of the above
Q7. Lifestyle refers to a person’s pattern of living in the world, as expressed in their:
a) Activities, Interests, and Opinions
b) Actions, Innovation, and Optimization
c) Activities, Innovation, and Optimization
d) Action, Interests, and Opinions
Q8. Petty and Cacioppo’s Elaboration Likelihood Model claims that attitude can be changed through persuasive communication by the following two routes:
a) Central and Peripheral route to persuasion
b) Conical and Spherical route to persuasion
c) Central and Spherical route to persuasion
d) Conical and Peripheral route to persuasion
Q9. Researchers (Shavitt, 1990) have put forth that affectively based attitudes can be changed by using persuasion.
a) Social
b) Emotional
c) Behavioural
d) None of the above
Q10. Advertisements work best if they are tailored to the kind of _____ they are trying to change.
a) Attitude
b) Lifestyle
c) Personality
d) None of the above
Consumer Behaviour Week 4 Nptel Assignment Answers
For answers to others Nptel courses, please refer to this link: NPTEL Assignment
