Consumer Psychology Nptel Week 1 Assignment Answers
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Consumer Psychology Nptel Week 1 Assignment Answers (July-Dec 2025)
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Question 1. The ____ is anywhere that a transaction can be completed.
a) Marketplace
b) Shopping mall
c) Help desk
d) Customer service department
Question 2. Which of the following benefits are in some sense measurable?
a) Product benefits
b) Consumer benefits
c) Tangible benefits
d) Intangible benefits
Question 3. A first step in understanding how a market is segmented is termed ____, which is a means by which marketers differentiate among consumers and among market segments.
a) Segment bounding
b) Product positioning
c) Countersegmentation
d) Market segmentation
Question 4. What does need recognition depend upon?
a) Perception of the individual consumer
b) Perception of the marketer
c) Locus of control theory
d) Internal information search
Question 5. Name the process through which individuals compare and contrast different solutions to the same marketplace problem.
a) Problem solution
b) Alternative evaluation
c) Conflict resolution
d) Evaluative criteria
These are Consumer Psychology Nptel Week 1 Assignment Answers
Question 6. Mary, a senior citizen in the market for a new car, is looking for much more than a means of getting from point A to point B. She’s buying safety, reliability, and, perhaps, a “look” that makes her feel younger than her years. In each of these cases, what does the customer buy?
a) The functions performed and the services provided
b) The benefits delivered and not the functions performed
c) The product brand and the services provided
d) The services, product brand, and the benefits delivered
Question 7. The broader view of goods and services as a sum of their benefits is known as the ____.
a) Total customer service
b) Total product concept
c) Total brand name concept
d) Total business concept
Question 8. An individual derives a sense of belonging from wearing the same brand of running shoes as his/ her friends or driving an economical car that makes her/him feel thrifty. These are examples of benefits that make up the ____.
a) Psychological ring
b) Segment bounding
c) Total product concept
d) Positioning
These are Consumer Psychology Nptel Week 1 Assignment Answers
Question 9. _________ is already existing information that was originally gathered for research purpose other than the present research.
a) Secondary data
b) Qualitative data
c) Explanatory data
d) Primary data
Question 10. According to EKB model, when are motives important?
a) During the benefits being possessed
b) During the concept that involves benefits
c) Only during problem recognition
d) When positiong is acheived
These are Consumer Psychology Nptel Week 1 Assignment Answers